This is calculated by dividing the number of inquiries into the cost of the ad. that cost may vary from about $$0.80 to $2.00 or more. * Be careful mailing list when you allocate advertising funds to small mail order publications. The ad may appear to be very inexpensive. However, a $15.00 ad that gets no response is a lot more expensive than a $150.00 mailing list ad that gets over 100 inquiries. * Stay away from those publications that have no news or editorial content, and also those that have poor printing quality. *
There are a number of quality mail order publications, but it takes time to find the right publication for your product. ADVERTISING COPY * Write mailing list tight copy. * Write as you speak. You are generally appealing to a mass market. * Prepare your copy carefully. It must fit your specific medium. * The emphasis should be on YOU rather mailing list than I, the company. * Be sincere and don't make unreasonable claims, but remember that you are selling. * Try to convince the reader that you are reliable and trustworthy. *
Give simple specific instruction. * Key all ads to test their effectiveness. * Check and double check, and have someone else check your mailing list ad to make sure everything is correct and easy to understand. * Watch where your competitors are advertising. * Experiment with new publications. * It is generally considered impossible to sell something mailing list that costs more than $2.00 - $3.00 direct from either a classified ad or a small display ad.