Then, from the above scenarios, it can becategory email list seen that the membership system has penetrated into all aspects of life. Regarding the above scenarios, Ajing summarizes and categorizes them as follows: Ele.me Super Member - Want to order a cheaper meal [Benefits] Jingdong plus - want to buy cheaper products, free shipping [reduction] QQ members - want to upgrade to a higher level [Vanity] iQIYI Member - Want to see the movie you want category email list to watch [Emotion] WeChat reading members - want to read more books [knowledge] "The world is bustling,
All come for the benefit; the world is bustling, all category email list goes for the benefit" - "Historical Records" The old saying has long since broken people’s hearts, and the membership system is even more so. Users, to put it bluntly, are nothing more than profit . And this benefit is divided into two kinds, tangible value and intangible value . Tangible value includes physical items, functional category email list value, monetary value , etc. In the scene, Ele.me super member,
Intangible value includes virtual items, emotional category email list value, relationship chain needs, etc. In the scene, QQ members, iQiyi members, and WeChat reading members belong to this category. To expand further, it can be divided into rigid needs and non-rigid needs . For example: WeChat reading is for self-improvement. If you don’t buy paper books, then category email list it is just needed, and iQIYI members are enjoyment, not just need