Why is Social Media Used as a Marketing Platform? What Makes it Special and Different from Other Platforms?

Social media marketing services provide businesses with a way to take part with existing customers and influence new ones while letting them promote their favourite culture, mission, or character. In business, social media is used to endorse brands, connect to consumers, and stand in new business. As a communication platform, social media sponsors customer feedback and makes it easy for consumers to share their experiences with a business.